Overview:
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Revenue:
$N/A
Date Released:
01/01/2000
Cast
Jeremy Pikser
himself
Mark Crispin Miller
himself
Robert McChesney
himself
Susan J. Douglas
herself
You may also like these:
Jack L. Warner: The Last Mogul
Cecil B. DeMille: American Epic
Katharine Hepburn: All About Me
The Life and Deaths of Christopher Lee
Kim Dotcom: Caught in the Web
Kirk Douglas: Before I Forget
The Corporation
It's Always About the Story: Conversations with Alan Ladd, Jr.
If You're Not in the Obit, Eat Breakfast
BRATS
Hollywood's Greatest Trick
It Conquered Hollywood! The Story of American International Pictures
Becoming Cary Grant
Cocaine: History Between the Lines
Helvetica
The Death of "Superman Lives": What Happened?
Nice Girls Don't Stay for Breakfast
Easy Riders, Raging Bulls: How the Sex 'n' Drugs 'n' Rock 'n' Roll Generation Saved Hollywood
The Celluloid Closet
Electric Boogaloo: The Wild, Untold Story of Cannon Films